23.2 F
Denver
Tuesday, January 28, 2020
  • News

1989 Oldsmobile Actually Thought Celebrity Offspring Could Save Them

Must Read

I Lost Nine Years of Photos by Locking Myself Out of My Google Account

Tech 911Tech 911Do you have a tech question keeping you up at night? We'd love to answer it! Email david.murphy@lifehacker.com with "Tech 911" in the subject line.I normally use this weekly column to answer people’s technology-themed questions. This week, I’m taking a slight departure, because I think sharing a reader’s story is important—even though there’s…

Lessons from Microsoft’s 250 million data record exposure

Microsoft has one of the best security teams and capabilities of any organization in the technology industry, yet it accidentally exposed 250 million customer records in December 2019. The data was accessible to anyone with a browser, who knew the server location, for about a month in total before an external researcher detected the problem.…

Google and Apple Clash Over Web Browser Privacy

259K Want to watch this again later? Sign in to add this video to a playlist. Sign in Like this video? Sign in to make your opinion count. Sign in Don't like this video? Sign in to make your opinion count. Sign in Published on Jan 23, 2020Jan.23 -- Google claims the anti-tracking tool on…
Ethelyn Bryehttp://cyanosaur.com
Ethelyn Brye is an award-winning author and blogger. Growing up in Switzerland and influenced by renowned Swiss design and a lot of fresh mountain air, she attended and completed design studies in Geneva. Post graduation she moved to Washington State to work for a design firm, but her love of writing brought her to Cyanosaur. She's highly interested in strategy rpgs, mountain climbing, board games with friends and skiing. She lives in Seattle, Washington, with her lovely cat Armstrong.

Gif: YoutubeWith a name like Oldsmobile, it’s hard to shake the air of stodginess. By 1989, GM was more than aware. By that point, though, it was hard to make a splash with new technology like front-wheel-drive. Everyone had seen that. But they hadn’t met most celebrities’ kids. And so that’s what Oldsmobile gave them.The Campaign was called “The New Generation of Oldsmobile,” and the idea was to convince buyers that what the brand was selling these days was nothing like the boats the brand used to push, that “Olds” could stand for youth, somehow.So how did Oldsmobile shoot their shot? They called up big celebrities and asked if their kids felt like doing a car ad or two. Okay, so the campaign didn’t really come together that way (it was actually the work of big Chicago ad firm Leo Burnett), but it’s exactly what the result was.And truthfully, they got a lot of celebrities’ kids on board to make these ads Ringo Starr’s daughter is in one, Harry Belafonte’s son and daughter sing a duet about the Toronado Trofeo in another, Indy driver Gary Bettenhausen takes his son’s Cutlass Supreme to the track too. So many names feature that it’s hard to list them all.All that star power turned out to be worthwhile for Oldsmobile. In fact, an L.A. Times article from back then says that celebrities were calling up asking to be featured in the campaign. It was that successful.Though the whole idea that these ads would be able to change the public image of the brand that sold the Ninety-Eight in your grandfather’s driveway seems a little far-fetched, there was some substance to the idea that Oldsmobile had turned a corner. In the late ‘80s, GM used the geriatric-ally named brand as a kind of testbed for driver-focused technologies that would eventually trickle into vehicles designed and built around the world. In 1988, Oldsmobile built Cutlass Supreme pace cars for the Indy 500 that featured the world’s first heads-up display, for example, and the late ‘89 Toronado Trofeo got a goddamn touchscreen. In 1989. That’s more than thirty years ago.Sure, those features are nothing compared to the revolution in American car design the first Toronado brought about, but you could tell GM was really trying to walk the walk too. Whether it was enough to make the Toronado Trofeo a Bond Car, or even a Bond’s Daughter Car is up in the air though.As someone who wouldn’t be born for nearly four more years after these ads aired, I’m not terribly convinced that I would be swayed to consider a 1989 Cutlass, Eighty-Eight or Toronado by these. It seems that while this campaign was somewhat successful amongst the people who are old enough to have seen it back then, though, even if the band would only be around for another fifteen years. That’s a shame, but at least Oldsmobile’s comeback campaign didn’t have people failing to recognize the cars, unlike a certain other GM brand.
Read More

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

I Lost Nine Years of Photos by Locking Myself Out of My Google Account

Tech 911Tech 911Do you have a tech question keeping you up at night? We'd love to answer it! Email david.murphy@lifehacker.com with "Tech 911" in the subject line.I normally use this weekly column to answer people’s technology-themed questions. This week, I’m taking a slight departure, because I think sharing a reader’s story is important—even though there’s…

Lessons from Microsoft’s 250 million data record exposure

Microsoft has one of the best security teams and capabilities of any organization in the technology industry, yet it accidentally exposed 250 million customer records in December 2019. The data was accessible to anyone with a browser, who knew the server location, for about a month in total before an external researcher detected the problem.…

Google and Apple Clash Over Web Browser Privacy

259K Want to watch this again later? Sign in to add this video to a playlist. Sign in Like this video? Sign in to make your opinion count. Sign in Don't like this video? Sign in to make your opinion count. Sign in Published on Jan 23, 2020Jan.23 -- Google claims the anti-tracking tool on…

Apple Likely to Drop Adobe Flash Support in Next Version of Safari

As noted in our coverage yesterday of the latest Safari Technology Preview 99, Apple has removed all support for Adobe Flash. Safari Technology Preview is basically a beta of the next version of Safari proper, all but confirming that Apple is officially ditching support for Flash in the next version of its native Mac browser.…

Federal court overturns $10 million Wii Remote patent judgement against Nintendo

In context: We all know court cases can take a while to resolve, but some last considerably longer than others. Indeed, gaming giant Nintendo has been fighting one legal battle that began way back in 2013. Now, almost seven years later, that fight has come to an end. Nintendo today announced that a Dallas federal…
- Advertisement -

More Articles Like This

- Advertisement -