30.7 F
Denver
Tuesday, October 20, 2020
  • News

Apple’s latest startup purchase hints at the next big leap in iPhone photography

Must Read

Hands-on with the Hyper GaN Stackable USB-C charger [Video]

Last year Hyper launched the world’s smallest 100W USB-C charger thanks to its implementation of GaN technology. Now the company is back with an even more compact and functional way to power up your devices with the HyperJuice GaN Stackable Charger. Follow along for a hands-on look as well as how to get 50% off…

Elon Musk and SpaceX launch Starlink satellite broadband amid pandemic

In vast swaths of the United States and the world, there are millions of people who don’t have reliable internet access. These unconnected people aren’t just in far-flung places like rural America or New Zealand or sub-Saharan Africa, either. There are plenty of people living in dense city centers who struggle to access affordable broadband.…

Epic Games Acquires Kids’ Technology Platform SuperAwesome

12:08 PM PDT 9/25/2020 by Trilby Beresford Rachel Luna/Getty Images; Courtesy of SuperAwesome Epic Games founder and CEO Tim Sweeney; SuperAwesome co-founder and CEO, Dylan Collins The company allows developers to create safer digital experiences for children on the internet. Fortnite maker Epic Games on Friday revealed the acquisition of SuperAwesome, a technology platform that…
Ethelyn Bryehttp://cyanosaur.com
Ethelyn Brye is an award-winning author and blogger. Growing up in Switzerland and influenced by renowned Swiss design and a lot of fresh mountain air, she attended and completed design studies in Geneva. Post graduation she moved to Washington State to work for a design firm, but her love of writing brought her to Cyanosaur. She's highly interested in strategy rpgs, mountain climbing, board games with friends and skiing. She lives in Seattle, Washington, with her lovely cat Armstrong.

Apple has acquired Spectral Edge, a UK-based startup whose technology could be used to improve photos taken on iPhones, according to filings made public on Thursday and reported by Bloomberg. Spectral Edge was spun out from research done the University of East Anglia, and it has developed computational photography tech that could blend data from a standard lens and an infrared lens to enhance photo quality. You can see the tech at work below — here’s what looks to be a photo taken with a standard camera compared to one improved by Spectral Edge’s technology (from this 2016 TechCrunch article). You can see that the colors are much richer in the second photo: Image: Spectral Edge With the continued mobile phone arms race to see who can make the better camera, it’s easy to see why Apple wanted to buy a company with tech that can improve photos this dramatically. However, it’s not clear if Apple will be putting this infrared tech to work in an upcoming iPhone, and you can’t buy an iPhone with an infrared camera… yet. There’s always the chance a future iPhone could have one. But sometimes, Apple acquires companies just for the talent, and perhaps Apple has put the Spectral Edge team to work on some other photo-enhancing project. The company rarely (actually, almost never) explains why it acquires smaller companies, and the eventual results of such deals can sometimes take years to manifest. It’s unclear how much Apple paid for Spectral Edge, but the company raised $5.3 million in a funding round last year, so it was likely on the smaller side. And honestly, there are probably a lot of other Spectral Edge-sized companies that have joined Apple that we’ve never heard of — CEO Tim Cook told CNBC in May that it buys a company every two to three weeks on average.
Read More

- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Hands-on with the Hyper GaN Stackable USB-C charger [Video]

Last year Hyper launched the world’s smallest 100W USB-C charger thanks to its implementation of GaN technology. Now the company is back with an even more compact and functional way to power up your devices with the HyperJuice GaN Stackable Charger. Follow along for a hands-on look as well as how to get 50% off…

Elon Musk and SpaceX launch Starlink satellite broadband amid pandemic

In vast swaths of the United States and the world, there are millions of people who don’t have reliable internet access. These unconnected people aren’t just in far-flung places like rural America or New Zealand or sub-Saharan Africa, either. There are plenty of people living in dense city centers who struggle to access affordable broadband.…

Epic Games Acquires Kids’ Technology Platform SuperAwesome

12:08 PM PDT 9/25/2020 by Trilby Beresford Rachel Luna/Getty Images; Courtesy of SuperAwesome Epic Games founder and CEO Tim Sweeney; SuperAwesome co-founder and CEO, Dylan Collins The company allows developers to create safer digital experiences for children on the internet. Fortnite maker Epic Games on Friday revealed the acquisition of SuperAwesome, a technology platform that…

Gaming companies are reportedly the next targets in the US government’s potentially broader Tencent purge

Some of the biggest names in online gaming in the United States have received letters from the U.S. government requesting information about their relationship with the multibillion-dollar Chinese tec…

How America’s war on Huawei may boost Chinese technology

From September 15th the Chinese telecoms giant will no longer be able to buy vital semiconductorsHUAWEI IS ON the ropes. From midnight on September 14th the Chinese technology giant will be cut off from essential supplies of semiconductors. Without chips it cannot make the smartphones or mobile-network gear on which its business depends. America’s latest…
- Advertisement -

More Articles Like This

- Advertisement -