Like other tech companies, Microsoft has advertised some of its products in the past by offering free Wi-Fi in public places like subways and park benches. Now, the company is doing something a little more original and promoting a product by offering free Wi-Fi inside a magazine.

Yes, you read that right. In a new promotion, Microsoft is advertising Office 365 by installing a T-Mobile router into the latest issue of Forbes magazine, turning the print publication into a Wi-Fi hotspot for two weeks. The promotion was first reported by Engadget and has since been confirmedby a Microsoft rep, who noted that it was only to included in a “limited number” of the magazines.

“The custom 4-page insert with WiFi Hotspot capabilities ran in the May 6, 2013 issue of Forbes and was sent to a limited number of technology and business professionals.”

Entertainment Weekly did something similar a few months back when it installed an actual smartphone inside a print issue in order to feature live tweets and a video ad.

Here are some pictures of the Microsoft spread in Forbes:

About The Author

Ethelyn Brye is an award-winning author and blogger. Growing up in Switzerland and influenced by renowned Swiss design and a lot of fresh mountain air, she attended and completed design studies in Geneva. Post graduation she moved to Washington State to work for a design firm, but her love of writing brought her to Cyanosaur. She's highly interested in strategy rpgs, mountain climbing, board games with friends and skiing. She lives in Seattle, Washington, with her lovely cat Armstrong.

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