Like other tech companies, Microsoft has advertised some of its products in the past by offering free Wi-Fi in public places like subways and park benches. Now, the company is doing something a little more original and promoting a product by offering free Wi-Fi inside a magazine.
Yes, you read that right. In a new promotion, Microsoft is advertising Office 365 by installing a T-Mobile router into the latest issue of Forbes magazine, turning the print publication into a Wi-Fi hotspot for two weeks. The promotion was first reported by Engadget and has since been confirmedby a Microsoft rep, who noted that it was only to included in a “limited number” of the magazines.
“The custom 4-page insert with WiFi Hotspot capabilities ran in the May 6, 2013 issue of Forbes and was sent to a limited number of technology and business professionals.”
Entertainment Weekly did something similar a few months back when it installed an actual smartphone inside a print issue in order to feature live tweets and a video ad.
Here are some pictures of the Microsoft spread in Forbes: